Hallmark Category Pages
2017After completing the Category & Browse redesign, we focused on providing detailed content strategy for the relaunch of key category pages using the new components.
Roles: UI designer, Content strategist
Tools: Axure, Photoshop
We collaborated with business and marketing partners on content strategy, providing initial art direction and suggesting content for the following category pages: Gifts, Cards, Ornaments, Home Decor, Gift Wrap, and Christmas. This process included taking into account existing marketing mailers, emails, etc. and repurposing imagery and editorial where appropriate.
Gifts page
Suggested content
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Final content
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Cards page
Suggested content
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Final content
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Ornaments page
Suggested content
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Final content
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Home Decor
Suggested content
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Final content
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Gift Wrap
Suggested content
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Final content
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Christmas
Suggested content
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Final content
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After the new pages launched, we provided ongoing peer education regarding components and content strategy, which included extensive documentation regarding component display, function, asset specs, usage, etc.